Jay Posted March 10, 2020 Share Posted March 10, 2020 If you were a software company employee or venture capitalist in Silicon Valley before 1993, chances are you were talking about “Information Systems Software” and not “Enterprise Software.” How and why did the industry change its name? The obvious, but perplexing answer is simple — “Star Trek: The Next Generation.” As befuddling and mind-numbingly satisfying as it is to your local office Trekkie, the industry rebranded itself thanks to a marketing campaign from the original venture-backed system software company, Boole & Babbage (now BMC software). Click below to read more: TechCrunch ist jetzt Teil von Verizon Media TECHCRUNCH.COM Link to comment Share on other sites More sharing options...
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